The Real Problem
Most SaaS teams plan one core video — and then forget the 10–20 assets required to actually make it perform across GTM.
The most common issues:
• No cutdowns for LinkedIn
• No versions for sales or outbound
• No short-form assets for paid social
• No product-centric clips for onboarding
• No variants for enterprise vs mid-market
• No localisation or text-safe versions
• Missing muted, captioned or square formats
• No mapping of asset → channel → outcome
This leads to:
Under-distribution → under-performance → wasted budget.
The Video Deliverables Planner gives you a complete list of every asset you need — based on your video type, audience and GTM goals.
