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Video Budget Calculator

Build a strategic, defensible annual video budget in minutes.

Calculate My Budget
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The Real Problem

Most SaaS teams don’t actually know how much they should be spending on video.

So budgets get approved based on:

• Guesswork
• Historical numbers
• Whatever the agency quotes
• Whatever’s leftover
• Or whatever Finance will allow

This leads to:

• Underfunded launches
• Inconsistent video quality
• Poor channel performance
• Reactive, last-minute content creation
• Fragmented GTM execution
• No alignment between PMM, Demand Gen & Finance

A weak budget → inconsistent output → weak pipeline contribution.

The SaaS Video Budget Calculator gives you a clear, strategic, justifiable number — based on your stage, growth, GTM motions and required video output.

Calculate My Budget
what does the tool do

Why trust this tool

We’ve helped SaaS teams across the UK, US and EU plan and execute multi-asset video programs — from early-stage startups to enterprise SaaS.

Our strategic recommendations have shaped budgets for:

• Product launches
• Year-long GTM calendars
• Sales enablement systems
• Customer story libraries
• Paid campaigns
• Corporate & brand films
• Multi-market expansions

This calculator uses the same budgeting framework we apply when planning $25k–$300k annual video programs for SaaS brands.

Not theory — real GTM budgeting logic.

Calculate My Budget
Why it matters

What the Budget Calculator Actually Does

Your inputs generate a strategic annual video budget grounded in SaaS execution — not guesswork.

It takes into account:

1. Company Stage & Growth Rate
Startups, scale-ups or enterprise GTM — each requires different video intensity.

2. Your GTM Motions
New product launches, sales enablement, paid campaigns, onboarding, YouTube strategy, customer stories.

3. Volume & Quality Requirements
Do you need high-end launch assets? Fast-turn feature clips? A customer story program? Or a mix?

4. Channel Strategy
Website, paid social, lifecycle, product education or full funnel.

5. In-house vs Agency Mix
The model adapts based on the team and resources you have today.

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Who is it for

Created for SaaS leaders managing video spend across GTM and product:

CMOs
PMMs
Finance leaders
Founders
Procurement teams
Video/creative managers

Useful for evaluating realistic budget ranges across deliverables and production tiers.

Calculate My Budget
Who is it for

Your Output Includes

A complete, board-ready budget breakdown:

• Recommended annual spend
• Priority buckets (Launch, Product, Brand, Sales, Paid)
• Suggested number of videos
• Suggested quality levels
• Production cost ranges
• Notes for justifying the budget to leadership or Finance
• A simple action plan for implementation

Clear, strategic, and CFO-friendly.

Calculate My Budget
What you will receive

Need Expert Help?

Strong budgeting leads to strong execution.

Teams with strategic video budgets achieve:

• Better launches
• Consistent GTM messaging
• Higher demo conversions
• Lower CAC
• Stronger sales enablement
• Faster adoption
• More impactful storytelling
• A scalable content engine

Without a budget, video stays reactive.
With a budget, video becomes a GTM multiplier.

This calculator gives you the clarity.
We can execute the rest.

Book a strategy call
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FAQs

Is it free?

Yes — completely free. You only pay if you want support executing your plan.

Who is the Video Budget Calculator for?

CMOs, PMMs, Demand Gen teams, RevOps, founders, and anyone responsible for GTM planning or annual budget allocation.

How accurate is the budget?

It uses the same framework we use for real SaaS clients spending between £20k and £250k per year on video.

Do you store my inputs?

No — nothing is saved unless you choose to export your output.

Does this replace working with Venture Videos?

No — this provides clarity. Transforming enterprise video maturity requires expert execution.

Can you help us execute the recommended budget?

Absolutely. We specialise in producing multi-asset SaaS video programs across launch, product, brand and sales.

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