The Real Problem
Most demo videos look fine — but they don’t convert.
The gaps are almost always the same:
• Too much UI, not enough outcomes
• No clear hook to pull prospects in
• Feature walkthroughs with no narrative
• Explaining instead of demonstrating
• No link to ICP pain or desired outcomes
• Poor pacing and zero tension
• No clear CTA or next step
• Videos not optimised for homepage, sales or PLG funnels
Result:
Users understand the product… but don’t take action.
The Demo Video Conversion Planner gives you a conversion-focused structure tailored to your ICP, product value and funnel stage.
