CHANNEL DISTRIBUTION PLANNER

Know exactly where your SaaS video should live to maximise reach, relevance and conversions.

The Real Problem

Most SaaS teams spend all their energy producing video — and almost none planning where the video should actually go.

That creates predictable problems:

Videos launched on one channel instead of many
No clear strategy across LinkedIn, YouTube, website or email
Paid and organic channels treated the same
Content mismatched to audience intent
Homepage videos hidden below the fold
LinkedIn content not formatted correctly
YouTube not optimised for search or watch time
Sales teams never receiving the assets they need

This leads to:
Under-distribution → under-performance → wasted budget.

The Channel Distribution Planner tells you exactly where your video should be deployed based on your video type and target audience.

what does the tool do

Why trust this tool

We’ve planned and distributed SaaS video content across:

LinkedIn (paid + organic)
YouTube (ads + SEO)
Websites & homepages
Product pages
Email nurture & lifecycle flows
Sales enablement
Customer onboarding
Social snippets & feature clips

Our frameworks drive:

• Higher watch time
• Lower CAC
• Better homepage conversion
• Higher demo/trial volume
• Stronger narrative consistency
• Better distribution ROI

This tool uses the same distribution logic we apply to $25k–$120k client video campaigns.

Why  it matters

What the Channel Distribution Planner Assesses

The tool generates a personalised distribution plan based on:

1. Video Type
Explainer, feature demo, testimonial, homepage video, launch asset — each requires its own distribution strategy.

2. Target Audience
PMs, CTOs, RevOps, end users, enterprise buyers, founders — each respond to different channels and formats.

3. Channel Strengths
Your video is matched to the channels where it will have the highest impact:
• LinkedIn
• YouTube
• Website
• Product pages
• Sales decks
• Email nurture
• Customer onboarding
• Paid campaigns

4. Organic vs Paid
Each recommendation shows whether the channel is best for:
• Organic reach
• Paid distribution
• Sales enablement
• Lifecycle content
• Customer success

5. Messaging Angle & CTA Suggestions
Tailored guidance based on funnel stage, audience intent, channel style and video format.

Check

Who is it for

Built for SaaS teams who need structured, high-performance distribution for every video they create:

PMMs
Demand Gen leaders
Content & social teams
Growth marketers
Founders
RevOps
Campaign managers

Perfect for mapping channel-by-channel strategy, tailoring creative for each platform, and ensuring every video reaches the right ICP with maximum impact.

Who is it for

Your Output Includes

You’ll receive a clear distribution plan containing:

Best channels for your specific video
Paid vs organic recommendations
Where to embed the asset on your website
Whether the video belongs on product pages
LinkedIn vs YouTube distribution guidance
Sales enablement uses
Email + lifecycle recommendations
Messaging angle + CTA suggestions

Everything you need to launch your video for maximum impact — not minimal reach.

What you will receive

Need Expert Help?

If your output reveals distribution gaps — or you want your videos performing across all GTM channels — we can help.

We partner with SaaS teams to:

Build multi-channel video strategies
Produce high-impact video assets
Optimise LinkedIn & YouTube performance
Improve homepage + product page conversion
Align PMM, Sales and Demand Gen distribution
Create multi-asset GTM campaigns

Book a Strategy Call
Build Our Distribution Strategy
Produce High-Impact SaaS Videos

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FAQs

Is it free?

Yes — the Channel Distribution Planner is completely free.

Does this replace working with Venture Videos?

No. This gives you clarity on distribution.
We help produce and optimise the video assets that feed your channels.

What do I need to input?

Just your video type and target audience — the tool handles everything else.

Do you store my inputs?

No — nothing is saved unless you export or share your results.

Can you help us implement our output?

Absolutely. We specialise in multi-channel, GTM-aligned SaaS video campaigns.

Can you help us improve ROI?

Absolutely. We produce strategic SaaS videos from £20k–£100k with a focus on performance and pipeline.

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