The Real Problem
Most SaaS teams produce customer stories that sound nice but don’t actually drive revenue.
Common breakdowns:
• Feature-led stories instead of outcome-led narratives
• No emotional hook to make the story memorable
• Generic messaging that doesn’t speak to ICP pain
• No measurable business impact in the script
• Poor story structure — rambling, unfocused, or too long
• Missing demo/product moments
• Weak CTAs that don’t lead to demos or trials
• No alignment with Sales or Demand Gen needs
Weak stories build confidence, not conversion.
Strong stories shorten sales cycles.
The Case Study Video Strategy Generator gives you a structured, ICP-specific video narrative that actually moves deals forward.