Onboarding Video Production

Turn new signups into power users—fast.

Trusted by top saas brands

quandoo
box
amazon
readyworks
ateme
natwest

Your Product Isn’t the Problem—Your Onboarding Might Be

Even the best products lose users in the first 7 days—not because the product isn’t valuable, but because new users never reach that value soon enough. Poor onboarding creates friction, confusion, and hesitation.

Our onboarding videos solve this by welcoming users with clarity, guiding them through their first key actions, and helping them experience that all-important “aha” moment—before doubt creeps in. It’s not just about tutorials; it’s about building confidence, momentum, and trust from day one.

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What We Make

The Building Blocks of a Better Onboarding Journey

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Make users feel like they’ve made the right choice from the start. These videos introduce your brand in a warm, human way—often featuring a founder, customer success lead, or even real customers. They help set expectations, build trust, and set the emotional tone for the journey ahead.

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These step-by-step videos show users exactly how to navigate your product and achieve their first win—fast. We highlight key features, eliminate guesswork, and build confidence through simple, intuitive instruction. Think of them as your best CSM, on demand.

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Not all users start in the same place. We create tailored onboarding experiences for different user types—whether it’s admin vs. end user, free trial vs. paid, or solo vs. team accounts. One-size-fits-all doesn’t convert; segmentation does.

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A structured sequence of short, actionable videos delivered over the first 7–30 days. These bite-sized lessons keep users engaged, reduce overwhelm, and progressively unlock more value. Ideal for complex tools or multi-step setups.

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Every video ends with a purposeful next step—designed to move users forward in their journey. Whether it’s completing a setup, trying a feature, or booking a success call, these CTAs are frictionless, timely, and focused on outcomes.

Built for SaaS Products Like Yours

Our onboarding videos are purpose-built for SaaS teams dealing with complex workflows, multi-step setups, or products that only shine once users get past the initial learning curve. If your value is clear—but only after a few key actions—then video is your shortcut to that breakthrough. Whether you're onboarding thousands of new users or scaling customer success without expanding your team, our approach delivers clarity, consistency, and results at scale.

Readyworks - Explainer Video

Our Latest Work

Ateme

Communicating a complex offering simply

Award Winning

AirRegi

Giving restaurants food for thought

Skipta

Finding the right prescription for Skipta’s videos

Brita

Launching Brita's latest product

Albert

Introducing the 'Albert' platform

Universal Publishing Music

Helping a music catalogue hit the right notes

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The video production process

GETTING STARTED WITH ONBOARDING VIDEOS

Over the last 18 years we've developed a fully managed end to end onboarding video production process that not only delivers amazing results, it also makes us exceptionally easy to work with.

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Book a call

It all starts with a chat. As a strategic partner, we'll learn all about you, your business, your product offering, your target customer, your marketing priorities and your immediate video needs.

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Creative Presentation

We'll present our ideas to your team, taking you on a journey through our creative vision for your project. Here's where you'll see initial concepts for how your corporate video might look, sound and feel.

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Meet the team

You'll be assigned a team of specialist video producers and crew that will be dedicated to making your video project a success.

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Project kick off

Time for your onboarding session! We'll walk you through our onboarding video production process and the proposed schedule, before outlining the next steps.

FAQs

What is an onboarding video, and why is it different from explainer videos?

An onboarding video is designed to welcome new users and guide them through their first key actions in your product—supporting activation and reducing churn. Unlike explainer videos, which focus on product positioning, onboarding videos blend walkthroughs, UX guidance, and motivational tone to deliver value fast.

How long should onboarding videos be?

Videos can range from a single 60–90 second welcome film to a full 3‑step series spread over 7–30 days. Micro‑videos—30–60 seconds focused on a specific task—are ideal for in-app cues and email reminders.

Where should these videos be used?

Onboarding videos plug into email sequences, in-app pop-ups, learning centers, tooltips, CRM workflows, and help docs. They work best when they meet users at the moment they need clarity or encouragement.

Will they help reduce support tickets?

es—visual guidance pre-empts FAQ-level onboarding questions. On average, onboarding videos reduce repetitive support requests and empower users to self-serve more effectively.

Can videos be segmented by user type or persona?

Absolutely. We create videos tailored to different user segments—admin vs end user, free trial vs enterprise—ensuring contextually relevant messages and higher relevance.

What’s the production timeline?

Typical timelines range from 2–4 weeks for a single video and 4–6+ weeks for multi-part series, including scripting, review, and final edits. Rush options are available for short cycles.

Will you write the scripts and voiceovers?

Yes. We handle full messaging—from ICP segmentation to voiceover scripting—ensuring every video aligns with your activation goals and tone.

What formats and variants are included?

Every project includes standard formats (horizontal, square, vertical), captions (SRT/VTT), and micro-versions for in-app embeds, email headers, or drip campaigns.

Can you update videos if my product UI changes?

Yes. We maintain project assets for efficient updates—whether it’s UI changes, feature redesigns, or new onboarding flows.

What’s the pricing range?

Projects typically start at £20K/ $25K depending on number of video assets, formats, and complexity. We offer references & detailed scope via discovery call.

CONTACT OUR VIDEO PRODUCTION TEAM

Got questions? Our video production team is here to help, with valuable insights on how to approach your project.

Onboarding video production
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