Does your GTM video make your differentiation obvious — or could it belong to any competitor?

The Creative Diagnostic™ pressure-tests whether your GTM video makes your differentiation obvious when buyers compare alternatives.

A senior verdict on positioning clarity and distinction

We review your GTM video through a buyer-focused lens to determine one thing:

Does it clearly communicate what makes you different when alternatives are side-by-side?

This is not feedback on animation quality or editing style.
It’s a verdict on whether the video does the commercial job it exists to do.

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Who This Is For

Built for SaaS teams who:

• are actively promoting or preparing a GTM video
• operate in competitive or complex markets
• care about positioning clarity at comparison
• have meaningful budget allocated to distribution

Not a fit if you’re looking for editing feedback or a low-cost explainer review.

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Trusted by SaaS Teams in Complex Categories

amazon
bill.com
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What you receive

Clear judgment. Clear direction.

You’ll receive:

• A 10–15 minute Loom walkthrough — direct and opinionated
• A clarity and distinction scorecard across four dimensions
• A Keep · Fix · Kill verdict on the asset reviewed
• Three timestamped Expression Breaks showing exactly where clarity collapses

If structural issues are identified, we outline what a stronger direction would need to do — before any production discussion begins.

If this doesn’t surface at least one material decision that improves your GTM clarity, we refund it.

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Why it matters

Most teams discover positioning issues after media spend begins.

The GTM Video Diagnostic™ surfaces them before further budget is committed.

It’s a small investment compared to promoting a video that fails quietly at comparison.

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Pricing & Scope

This is a paid diagnostic.
Pricing reflects scope, not effort.

Single Video — $1,000
A clear verdict on one GTM video.

Portfolio — $2,000
Review of multiple GTM videos plus competitive comparison and structural recommendation.

Enterprise — $3,000
For complex GTM environments. Includes prospect call analysis, page-level positioning review, and extended competitor benchmarking.

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If clarity matters, start here

A blunt, senior review to determine whether your GTM video makes your differentiation obvious — or leaves buyers unconvinced.

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