Explainer video production

An explainer video is a short-form video typically used for marketing or sales purposes to showcase a company’s product, service, or business idea in a compelling and efficient way. Many businesses feature explainer videos on their homepage or host them on landing pages to quickly engage visitors and communicate value.

An effective explainer video is clear, concise, and engaging. It breaks down complex ideas into easily digestible parts, uses visuals to enhance understanding, maintains a logical flow, and includes a call to action. It's tailored to the audience's knowledge level, keeping them interested without overwhelming them.

We recommend tracking key performance metrics, such as:

• Engagement & Watch Time – How long viewers watch before dropping off.
• Click-Through Rates (CTRs) – On embedded calls to action.
• Conversions or Leads Generated – Did viewers sign up, request a demo, or make a purchase?

We can also integrate your video with analytics tools to help you monitor results over time.

Most explainer videos perform best in the 60–90 second range. This time frame is long enough to convey essential information without losing viewer interest. However, certain topics may require slightly longer or shorter videos—our team will recommend the ideal length for your message.

Creating a product explainer video involves several key steps, including planning, scripting, storyboarding, production, and editing. All of which Venture can do for you! Here's a general overview of how to make a product explainer video:

1. Determine your target audience Consider who your product is designed for and what their pain points are. This will help you create a video that speaks directly to your audience.

2. Define your key message
   Decide on the main message you want to convey in the video. Keep it simple, clear, and focused.

3. Develop a script
   Write a script that includes a compelling opening, an overview of the problem, an introduction to the product, and a call-to-action.

4. Create a storyboard
   A storyboard is a visual representation of your script that outlines each shot of your video. It helps you visualise the final product and makes sure your video flows logically.

5. Decide on the video style
   Choose the video style that best suits your brand, product and audience. 

6. Record the voiceover
   Record the voiceover for your video, making sure to use a tone and style that matches your brand and message.

7. Add music and sound effects
   Select music and sound effects that enhance the mood and tone of your video.

8. Edit your video
   Use video editing software to edit your footage, add text, and fine-tune the audio.

9. Publish and promote it
   Once you've finished editing, publish your video on your website, social media channels, and other relevant platforms. Promote your video to reach your target audience.

Overall, creating a product explainer video requires careful planning, attention to detail, and a focus on delivering a clear and concise message. Want to remove the headache of doing all this yourself? Put down the painkillers and get in touch with us!

Our typical production timeline ranges from 4–6 weeks, depending on the project’s complexity and your feedback process. This includes:

• Discovery & Scripting – 1–2 weeks
• Storyboarding & Design – 1 week
• Production – 1–2 weeks
• Revisions & Final Delivery – 1 week

If you have a tighter deadline, let us know, and we’ll do our best to accommodate.

Yes, client involvement is welcomed and encouraged. We believe in collaborating with our clients at each stage of the production process.

Absolutely. We handle end-to-end production, which includes:

Creative Brief & Scripting – Crafting a clear, engaging script that aligns with your brand voice.

Storyboarding – Visualizing each scene so you know exactly how your video will unfold before production begins.

Yes. We work with a network of professional voice actors across different accents and languages. We also source licensed music and sound effects to ensure your video has the perfect auditory impact. If you have specific preferences, we’re happy to accommodate.

We include 2–3 rounds of revisions at key stages (script, storyboard, final animation/live-action cut). This ensures you have ample opportunities to provide feedback. If additional revisions are needed, we’ll discuss options so that the final result is exactly what you envision.

The very best explainer videos cost £25K to produce, depending on style and turnaround.

The finished video can usually be delivered in whatever format you require, such as MP4, AVI, or MOV. It can also be optimized for different platforms like YouTube, Instagram, or your website.

Yes. Producing content for brands worldwide, it is frequently necessary to tailor content to international audiences - with voiceovers and subtitles.

While our main focus is video production, we do offer basic marketing support, including:

• Video SEO – Optimizing titles, tags, and descriptions for YouTube or Vimeo.
• Social Media Adaptations – Formatting short clips for platforms like LinkedIn, Instagram, or TikTok.

If you need more extensive marketing services, we can recommend trusted partners.

Once the project is complete and payment is finalized, you own the rights to the final video. We simply reserve the right to showcase the video in our portfolio unless you request otherwise.

We offer a set number of revisions at various stages of the production process. Any revisions needed beyond these might incur additional charges, depending on the nature of the changes.

We begin with a discovery call or meeting to learn about your goals, audience, and messaging. From there:

• We create a custom proposal outlining scope, timeline, and cost.
• Upon approval, we move into scriptwriting and storyboarding.
• We refine the project step by step, incorporating your feedback along the way.

It’s a collaborative, transparent process designed to ensure your final explainer video meets—or exceeds—your expectations.

Explainer video production is the creation of short, informative videos that clearly and engagingly explain a concept, product, or service. While often animated, explainer videos can also be live-action or use whiteboard animation. The production process typically includes scriptwriting, storyboarding, animation or filming, voiceover recording, sound design, and editing.

Yes. While production is our core, we offer an add-on package that sets up LinkedIn Video Ads, YouTube TrueView, and remarketing creatives, or we can hand off platform-ready files to your media partner with best-practice specs.

We can run the entire project remotely—client calls, AI storyboards, voice-over via Source-Connect—so no flights are required. If live action is essential, we tap local micro-crews and offset any unavoidable travel through verified carbon credits.

Yes. Scripts and storyboards pass a FinTech checklist (SEC 206, PCI-DSS), HIPAA/ GDPR checks for healthcare, and our legal team flags required disclaimers early—so nothing gets held up at the eleventh hour.

For most software products — especially SaaS — the best-value format is usually a 2D animated product explainer with screen capture overlays.

It hits the sweet spot between cost, clarity, and conversion power because:

• Lower production cost than full live-action or 3D animation, while still looking polished.

• Easy to update when your UI changes — you can swap out screenshots or motion graphics without reshooting.

• Strong storytelling potential — animation lets you simplify complex workflows and make abstract features tangible.

• On-brand visuals — motion graphics can perfectly match your colour palette, typography, and brand style.

A great B2B explainer for complex products distills technical detail into a clear, engaging story that decision-makers and end-users both understand. The best ones combine:

1. A clear “why” up front – Open with the pain point or opportunity your product solves, not the product itself.

2. Simple, structured storytelling – Use a problem → solution → benefits → proof flow so viewers can follow the logic without getting lost in jargon.

3. On-brand visuals – Motion graphics or hybrid live-action that match your brand’s colour palette, typography, and tone, helping it feel authoritative and consistent.

4. Real product context – Show the software in action, ideally in real-world scenarios your audience recognises (screen captures, dashboards, integrations).

5. Concrete benefits over features – Tie each capability to a measurable business outcome — faster onboarding, reduced costs, increased revenue, better compliance.

6. A confident but human voiceover – B2B buyers still buy from people; tone should be expert yet approachable.

7. Pacing that respects the audience – Keep it concise (60–120 seconds for top-funnel; 2–3 minutes for deeper demos).

8. A clear next step – End with a strong call-to-action (book a demo, start a free trial, watch a full walkthrough).

💡 Pro tip: For complex SaaS or AI products, blending animated infographics with actual UI footage works best — you get the clarity of animation with the credibility of the real product.