Before You Spend $30K+ On Video Production, Find The Creative Direction First.

Creative Edge™ gives SaaS teams a clear creative direction before committing to production.

See what your category is already doing, where the clichés are, and where there's room for your video to stand apart.
✓ Delivered in 10 days
✓ $3,500
✓ 100% credited towards Venture production

👉 Book A Creative Edge™ Call

Most SaaS Videos Follow The Same Patterns

Nobody sets out to make a generic SaaS video.But companies in the same category often end up using the same messages, metaphors, product shots, animation styles and visual ideas.

What feels distinctive internally can look remarkably familiar to buyers seeing the same patterns again and again.

So before you commit $30K+ to production, it pays to know what's already been done — and where there's room to do something different.

Creative Edge™ finds that opportunity before scripts, storyboards and production begin.

What You'll Leave With

A Clear Creative Direction
Know the territory your video should occupy before investing in production.

The Clichés To Avoid
See the messages, visual conventions and creative approaches already overused in your category.

Opportunities To Stand Apart
Identify creative space your competitors aren't currently using.

Greater Stakeholder Confidence
Give marketing, product and leadership a clear direction to get behind before expensive production decisions are made.

What's included

Category Creative Review™
We review how your closest competitors and category leaders are communicating through video and other key creative.

Creative Pattern Analysis™
We identify the recurring narratives, visual conventions, metaphors and clichés across your category.

Creative Opportunity Map™
We show where the category is crowded — and where there's room to do something more distinctive.

Recommended Creative Direction
We recommend the territory we believe gives your video the strongest creative starting point.

Creative Edge Review
We take your team through the findings, recommendation and implications for production.

From Category To Creative Direction In 10 Days

1. Understand
We get up to speed on your product, audience, objectives and the video you're planning.

2. Analyse
We review your category and identify the creative patterns your buyers are already seeing.

3. Find the Edge
We identify the strongest opportunities for your video to communicate differently.

4. Recommend
We present the creative direction we'd recommend taking forward into development and production.

Delivered within 10 business days.

Start With $3,500 Before Committing $30K+ To Production

Creative Edge™ — $3,500

If you move into production with Venture, 100% of your $3,500 Creative Edge™ investment is credited towards production.

So you're not adding another $3,500 to the cost of your project.

You're establishing the creative direction before making the larger production commitment.

Planning A Significant SaaS Video Project?

Creative Edge™ is designed for SaaS teams planning to invest $30K+ in video production — from product launches and explainers to customer stories and campaigns.

Before scripts are written, storyboards are developed and production begins, find the creative direction worth investing in.

$3,500 · Delivered in 10 days · 100% credited towards Venture production

Book A Creative Edge™ Call Already ready for production? Discuss A Video Project

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